The scent of Ivory pure and simple. First introduced in 1879, Ivory became famous for its slogans:“It Floats!” and “99 44/100% Pure.” More than just a bar of soap, Ivory represents timeless cleanliness, trusted for generations as the gold standard of purity.
This classic soapy bouquet opens with the fresh brightness of jasmine and airy aldehydes. A soft heart of violet and delicate powder evokes that unmistakable freshly washed scent. Finally, a subtle hint of cassis adds just enough depth to keep it smooth, creamy, and comforting.
A fragrance that feels like stepping out of the bath, wrapped in a cloud of soft lather; pure, simple, and eternally fresh.
